Interview of CEO, IFFCO-MC by Krishi Jagaran
New Delhi, 14th October,2015: The recently incorporated agrochemical products joint venture, IFFCO-MC Crop Science Ltd, between Indian Farmers Fertiliser Cooperative Limited (IFFCO), the largest producer and marketer of fertilisers in the country and Mitsubishi Corporation, Japan today launched its portfolio of agrochemicals for the Indian market. The product launch, which took place at IFFCO Sadan, IFFCO's corporate office at New Delhi, saw the unveiling of its complete range of 18 pesticides, herbicides & fungicides (refer attached annexure).
The Shri Balvinder Singh Nakai, Chairman-IFFCO, did the product launch along with other members of the IFFCO board through live video conferencing in 10 states namely Haryana, Punjab, Uttarakhand, Uttar Pradesh, West Bengal, Karnataka, Andhra Pradesh, Maharashtra, Gujarat and Rajasthan. Top officials of Mitsubishi Corporation were also present at launch. A farmer from Haryana, Shri Surinder Singh purchased the first bottle of herbicide - GENKI at Chandigarh.
Speaking at the press conference on the occasion, the Managing Director of IFFCO, Dr. U.S Awasthi said, " IFFCO has always strived hard to provide quality agro inputs to the farmers in India. With the launch of IFFCO-MC, we would be able to satisfy the ever growing demand of our farmers & member cooperatives to provide them with high quality agrochemicals best suited for Indian farming conditions."
He further added that IFFCO as a partner will focus more on the quality of the products and it's availability to farmers through the robust cooperative distribution channel of IFFCO. He also shared that IFFCO service centers for the farmers will also sell the products.
Shri Nakai, Chairman, IFFCO added that IFFCO will educate farmers more on balanced use of fertilisers & Integrated pest management.
Indian Farmers Fertilizer Cooperative (IFFCO), the largest producer and marketer of fertilizers in India, has teamed up with Mitsubishi Corp. in a joint venture to produce agrochemicals in India.
The move represents IFFCO's entry into the agchems business. IFFCO has a strong presence in the fertilizer market in India and Mitsubishi Corp., has expertise in the agrochemical business. The new company, IFFCO-MC Corp Science Private, will be owned 51% by IFFCO with the remaining part held by Mitsubishi. IFFCO says the new JV is part of the company's plan.
NEW DELHI: Fertilizer cooperative IFFCO on Wednesday formally launched a joint venture with Japanese firm Mitsubishi Corp for manufacturing agrochemicals in India that will start operation in this rabi season starting October.
IFFCO holds 51% stake and the rest is held by Mitsubishi in the joint venture IFFCO-MC Crop Science Private Ltd. The shareholding pact was signed last month.
"The company was formally launched today...The operations of this new JV will start from this rabi season. IFFCO-MC will come up with 20 different products across various product range of agrochemicals," IFFCO said.